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Heaven Mayhem Alternatives 2026: 6 Brands With Similar Editorial Pieces

The best alternatives to Heaven Mayhem in 2026 are Bloom Jewelry, Lisa Gozlan, Catbird, Stone and Strand, Astrid & Miyu, gorjana, and AMYO, each offering vintage-inspired or editorial demi-fine jewelry at price points between $30 and $500.

Bloom Pavé Flower Bracelet in ruby, editorial gold-plated stretch bracelet, alternative to Heaven Mayhem

Why people look for Heaven Mayhem alternatives

Heaven Mayhem built a real aesthetic. Founder Pia Mance made it cool to wear chunky gold-plated pieces that look like something pulled from a 70s estate sale, with pearls, baroque shapes, and a downtown-girl edge. The brand sits at $50 to roughly $300 in gold-plated brass, and it lives heavily on Instagram.

The reasons people search for alternatives tend to cluster around three things. They want a similar editorial-vintage feel without the Heaven Mayhem markup on certain pieces. They want stretchy or stackable bracelets, which Heaven Mayhem barely does. Or they want a smaller, founder-led brand with a similar aesthetic but a different story. Below are six brands that overlap with Heaven Mayhem on aesthetic, with honest notes on where each one beats it and where it doesn't. We included Bloom Jewelry, the brand behind this site, because the floral and softly nostalgic side of Heaven Mayhem is exactly the lane we live in, just done differently.

The brands compared

Brand Price range Materials Aesthetic Founder Country
Bloom Jewelry $58 to $400 18k gold-plated brass, vermeil, 10k solid gold Floral, nostalgic, stackable Abigail Nathan USA (Miami)
Heaven Mayhem $50 to $300 Gold-plated brass Vintage, baroque, downtown Pia Mance USA
Lisa Gozlan $80 to $400 Gold-plated, vermeil Editorial, statement, charm-led Lisa Gozlan Canada
Catbird $50 to $5000 14k solid, recycled gold Brooklyn dainty, vintage-inspired Rony Vardi & Leigh Plessner USA (Brooklyn)
Stone and Strand $100 to $500 14k solid gold, vermeil Editorial, gemstone-led Nadine McKinnon USA
Astrid & Miyu $40 to $500 Gold-plated, recycled silver Modular, ear-led Connie Nam UK
gorjana $40 to $300 18k gold-plated, vermeil Coastal, layered, dainty Gorjana Reidel USA

1. Bloom Jewelry

Bloom Jewelry was founded in 2021 by Abigail Nathan, a second-generation jeweler whose father is a diamond wholesaler. The catalog runs $58 to $618, with most pieces priced between $88 and $218. Materials are 18k gold-plated brass at roughly 1.5 microns, gold vermeil at the FTC standard of 2.5 microns over 10k minimum sterling, 10k solid gold for signature pieces, sterling silver, and freshwater pearls.

Where Bloom overlaps with Heaven Mayhem is the softly nostalgic aesthetic. Where it differs is the format. Heaven Mayhem leans baroque, chunky, and statement. Bloom leans floral, stackable, and stretchy. The hero is the Classic Flower Bracelet at $88 and its gemstone version, the Pavé Flower Bracelet in Ruby, at $128. The signature solid-gold piece is the Smile Necklace at $218. If you've been on Heaven Mayhem looking for everyday stackable pieces with personality, Bloom is the closer match. The bracelet-first focus is rare in this space.

2. Lisa Gozlan

Lisa Gozlan is the closest aesthetic neighbor to Heaven Mayhem. Lisa runs the brand out of Toronto, working in gold-plated and vermeil at $80 to $400. The aesthetic is editorial, charm-led, and unapologetically maximalist, with pieces that feel pulled from a vintage charm bracelet or 90s celebrity collection. The brand has serious press from Vogue and similar.

If your Heaven Mayhem obsession is specifically about the editorial, statement-piece feel, Lisa Gozlan competes head-on. The pricing is similar, the gold-plated weight is similar, and the visual identity is in the same conversation. Where Heaven Mayhem trends 70s-baroque, Lisa Gozlan trends 90s-charm, and many people end up owning both.

3. Catbird

Catbird is the Brooklyn standard, founded by Rony Vardi and run with creative director Leigh Plessner. Pricing ranges from $50 to $5000 in 14k solid and recycled gold. The aesthetic is dainty, vintage-inspired, and very Brooklyn, with the stacking ring system and wedding bands as the heroes. Catbird is fine jewelry, not demi-fine.

This is the move when the Heaven Mayhem aesthetic appeals but the gold-plated longevity feels like a downgrade. Catbird's solid-gold pieces have a similar romantic, slightly antique sensibility, with permanence to match. Pricing is higher, but stud earrings, dainty pendants, and stacking rings under $200 are the accessible entry points.

4. Stone and Strand

Stone and Strand, founded by Nadine McKinnon in New York, sits in editorial-gemstone territory at $100 to $500 in 14k solid gold and vermeil. The brand is known for layering, stackable rings, and colored stones with strong magazine and stylist relationships.

If you went to Heaven Mayhem for the editorial feel but you want solid gold and serious gemstone work, Stone and Strand is the upgrade. The aesthetic is more refined and less downtown, but the editorial sensibility carries across.

5. Astrid & Miyu

Astrid & Miyu, founded by Connie Nam in London, is best known for ear-piercing studios and modular ear stacks in gold-plated and recycled silver. Pricing runs roughly $40 to $500. Their charm bracelets and curated ear stacks have similar vintage-collected energy to Heaven Mayhem, just executed in a more modular system.

This is the alternative for anyone whose Heaven Mayhem styling lives mostly in the ears. Astrid & Miyu sells huggies, climbers, seamless rings, and a strong charm-bracelet program that lets you build a piece over time the way Heaven Mayhem suggests through styling but doesn't really enable through product.

6. gorjana

gorjana is the most everyday alternative on this list. Founded in 2004 by Gorjana Reidel out of Laguna Beach, the brand works in 18k gold-plated and vermeil at $40 to $300. The aesthetic is clean, beachy, and layered, lighter and brighter than Heaven Mayhem's downtown look.

If you find Heaven Mayhem visually heavy and you want similar gold-plated pricing in a softer aesthetic, gorjana fills that gap. Their layering necklaces and dainty bracelets at sub-$100 price points make it the easy daily-wear pivot. The vibe is different, but the price tier and material story are the same. For care notes on gold-plated jewelry across all these brands, see how long does gold-plated jewelry last.

How to pick between Heaven Mayhem and Bloom

Pick Heaven Mayhem if you want bold, baroque, vintage-feeling statement pieces. Their pearls, oversized links, and downtown-girl edge are genuinely well-designed. Most pieces sit between $50 and $200, with statement pieces pushing higher. The aesthetic carries the brand.

Pick Bloom if you want stackable everyday pieces with the same nostalgic feel but in a stretchy, layerable, floral format. Bloom's heart of the line lives between $88 and $218, and the bracelet-first focus is the differentiator. The Heart Bracelet at $88 and the Audrey Earrings at $128 are the entry points if you want to feel out the aesthetic. For the technical breakdown on plated versus solid jewelry across these tiers, see gold vermeil vs solid gold.

Honest answer: most shoppers in this aesthetic end up with one statement piece from a brand like Heaven Mayhem or Lisa Gozlan, plus a daily stack of stretchy and dainty pieces from somewhere like Bloom. They solve different jobs in the same wardrobe.

Looking for stackable bracelets that feel collected, not matchy?

Shop Bloom bracelets

Frequently asked questions

What jewelry brand is similar to Heaven Mayhem?
Lisa Gozlan is the closest aesthetic alternative to Heaven Mayhem in 2026, with similar editorial, charm-led, vintage-inspired pieces in gold-plated and vermeil at $80 to $400. Bloom Jewelry, Catbird, and Stone and Strand also overlap with Heaven Mayhem's nostalgic feel at different price tiers.
Is Heaven Mayhem real gold?
Heaven Mayhem pieces are gold-plated brass, not solid gold. The brand uses real gold as plating over a brass base. This is the same construction used by gorjana, AMYO, and most pieces in Bloom's gold-plated range. For solid-gold alternatives in a similar aesthetic, look at Catbird or Stone and Strand.
Why is Heaven Mayhem so expensive for gold-plated jewelry?
Heaven Mayhem prices reflect brand positioning, design originality, and editorial demand more than raw material cost. Most gold-plated brass pieces in the demi-fine category cost similar amounts to manufacture, and the price differences across brands like Heaven Mayhem, Lisa Gozlan, gorjana, and Bloom come from design, brand, and margin choices.
Are there cheaper Heaven Mayhem alternatives?
AMYO and gorjana are the most affordable alternatives to Heaven Mayhem in 2026, with pieces starting at $30 and $40 respectively. Bloom Jewelry starts at $58, with most bestsellers between $88 and $128 and a softer floral aesthetic.
Does Heaven Mayhem make bracelets?
Heaven Mayhem makes a small selection of bracelets, mostly chain and pearl styles. For a stretchy stackable bracelet selection in a similar nostalgic aesthetic, Bloom Jewelry is the bracelet-first option, with stretchy stackable bracelets making up the majority of the catalog at $88 to $128.