Bloom vs Missoma: Brass Bracelet Comparison

The Quick Take

Two independently founded brands working in 18k gold-plated brass, with different design language and different price tiers. The honest 2026 comparison.

Bloom Jewelry and Missoma are often searched as alternatives because both work in 18-karat gold-plated brass and both sit in the bracelet-and-charm category. The brands are not competitors so much as different sensibilities operating in the same metal. Bloom is a small Miami brand designing stretchy floral pieces. Missoma is a fifteen-year-old London brand making clasp-and-chain charm bracelets at a higher price point. The buyer choosing between them is choosing between two completely different aesthetics that happen to share a base material.

Quick Comparison

Where Missoma is the Right Choice

For semi-precious stones rather than cubic zirconia. Missoma's bracelets feature turquoise, malachite, lapis, freshwater pearls, and other semi-precious materials. Bloom uses cubic zirconia in its pavé pieces. If the buyer specifically wants a real stone over a synthetic one, Missoma is the right fit.

For a chain-and-clasp bracelet rather than a stretchy slip-on. Missoma's bracelets are clasped, the way most traditional charm bracelets are. Bloom's flower bracelets are hand-strung on elastic and stretch over the wrist without a clasp. Different on-body experience entirely.

For an established brand with broader retail distribution. Missoma is fifteen years older than Bloom, with retail distribution at Liberty London, Selfridges, Lane Crawford, and Farfetch. If the buyer wants to shop in person at a department store, Missoma has the larger retail footprint. Visit Missoma.

Where Bloom is the Right Choice

For the stretchy floral motif specifically. The Classic Flower Bracelet and the Pavé Flower Bracelet (in emerald and ruby) are the central pieces in Bloom's catalog and the brand has built its identity around them. Missoma does not make floral charm bracelets in this format.

For a lower starting price in 18k gold-plated brass. Bloom's Classic Flower Bracelet starts at $88. Missoma's bracelets start around $103 and the more elaborate pieces sit at $200 or more. For buyers entering 18k gold-plated brass jewelry at the lowest price tier, Bloom is the more accessible option.

For a small-brand, founder-led experience. Bloom is a four-year-old brand designed by Abigail Nathan in Miami. Missoma is a fifteen-year-old international brand with multi-channel distribution. The buyer who wants to support a smaller, independent brand chooses Bloom. The buyer who wants the security of a more established brand chooses Missoma.

Where They Overlap

Both brands plate in 18 karat gold over a brass base. Both are nickel free and lead free. Both publish their materials and construction openly. Both have a vermeil tier and a solid gold tier above the gold-plated entry point. Both are direct-to-consumer-friendly with strong online presence. The 18k gold-plated brass category is small enough that most brands working in it know each other's specs.

The Honest Answer

Buyers do not really choose between Bloom and Missoma at the same level. They choose between a stretchy floral bracelet and a clasped charm-on-chain bracelet, and the brand follows from the silhouette. If the floral motif is the draw, Bloom is the answer. If the semi-precious-stone-on-chain aesthetic is the draw, Missoma is the answer. Both are good at what they do. The category overlap matters less than the design overlap, and the design overlap is small.